Influencing the greatest influencers with effective instruction that is relevant to the day to day activities of a middle and high school coach.  Research has suggested that middle and high school athletes spend more time with their coaches than anyone else in their lives with the exception of their parents, in most cases.  

E - Excellence

L - Leadership 

I - Inspiration

T - Technique

E - Energy

Coaches stand to have a major impact in the lives of their players in areas both within their sport and in life.  These areas include physical, emotional, mental, and spiritual aspects.